Seagull Interactive

Friday, October 3, 2008

SEAGULL INTERACTIVE

1. Increase your link ability
2. Increase your visibility
3. Get lead generation
4. Help in promotion
5. Help you build your brand
6. Make your presence possible globally
7. Increase awareness of your brand

About Us

There's more than one way to power your business.That's why Seagull interactive brings a wide variety of skill sets together. Out here strategic minds work with creative temperaments, online media experts lock horns with interactive designers, and technology freaks get together with, well other technology freaks; all towards one common goal - getting results from digital innovations to grow our client's business.

When we brainstorm we can't sit still
Market necessity might be the mother of digital invention, but a love for pioneering is what drives us. After more than 10 years in the business, we're still excited, still wonder struck by evolving technology and still grappling with new and more exciting ways to reach the customer.

What we do through email marketing:

E-mail marketing (on the Internet) is popular with companies for several reasons:

A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.

Email marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,

sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers, and

sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail)

Search Engine Optimization

Search engines are the primary way most people find your website, but a lot of website designers forget to think of this when they create their sites. Often, site designers will make the mistake of building the website first and then trying to make that site search-engine friendly.

What most site owners do not realize is that a search engine optimization specialist should be brought into the design process early, not after the site has been built.

With us your website will be written for the search engines from the beginning. Our specialists have a thorough knowledge of spider-friendly HTML, and stay up-to-date on search engine happenings.

To get the best long-term results, a website should be constructed with quality content and a navigation scheme that search engines can spider. Software cannot generate this type of website.

Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of targeted traffic from search engines.

SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

Interactive advertising

Uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups

In the inaugural issue of the Journal of Interactive Advertising, editors Li and Leckenby (2000) defined Interactive Advertising as the"paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers." This is most commonly performed through the Internet as a medium.

Seagull Interactive

Monday, October 6, 2008

Strategy for your business

Friday, October 3, 2008